The Men's Underwear Market is experiencing significant growth, driven by increasing consumer awareness of personal hygiene, comfort, and the rising demand for premium and sustainable products.

 

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Market Overview:

• Market Size and Growth: In 2024, the global men's underwear market was valued at approximately USD 39.1 billion. It is projected to reach USD 71.2 billion by 2035, exhibiting a compound annual growth rate (CAGR) of around 5.6% from 2025 to 2035.

 

Key Market Drivers:

• Rising Hygiene and Comfort Awareness: Men are increasingly prioritizing personal hygiene and comfort, leading to a higher demand for quality underwear. This shift is encouraging brands to offer products made from soft, breathable, and durable materials.
• E-commerce Expansion: The proliferation of online shopping platforms has made it easier for consumers to access a wide variety of underwear styles and brands, boosting market growth.
• Sustainability Trends: There is a growing consumer preference for eco-friendly underwear options, prompting manufacturers to use sustainable materials like organic cotton and bamboo fibers.

 

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Regional Insights:

• North America: This region dominates the market, contributing approximately 35% to the total revenue in 2024. Factors such as high disposable income and a strong preference for branded and sustainable underwear drive this dominance.
• Asia-Pacific: The fastest-growing region, with a CAGR of 7.2% from 2025 to 2030, attributed to a rising middle-class population and increased disposable income.

 

Product Segmentation:

• By Type: The market includes briefs, boxers, trunks, and boxer briefs. Boxer briefs are gaining popularity due to their style and versatility, attracting consumers seeking both function and fashion.
• By Fabric: Cotton remains the dominant material, accounting for over 45% of the market share in 2024. Blends like modal and microfiber are also gaining traction due to their comfort and durability.

 

Key Players:

Prominent companies in the men's underwear market include:

• Calvin Klein Inc.
• Hanesbrands Inc.
• Jockey International Inc.
• Fruit of the Loom, Inc.
• Adidas AG
• Nike, Inc.
• PVH Corp.
• Puma SE

 

Challenges:

• Economic Pressures: Rising cost-of-living pressures are leading consumers to opt for more affordable underwear options, impacting sales of premium brands.
• Market Saturation: The presence of numerous brands and products increases competition, making it challenging for new entrants to establish a foothold.

 

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